When you get a cold, the coughing, sneezing and other unpleasant symptoms often make taking medication a necessity. Although there are many traditional Chinese remedies, fast and effective Over the Counter (OTC) pills are increasingly popular in China. In this article we will analyze the Chinese names of three popular cold medicine brands to uncover common attributes called on to attract consumers. With many foreign and domestic brands now entering the Chinese OTC marketplace, developing a compelling Chinese name for medicinal products has become a legal, linguistic, and marketing necessity. As you will see, although these three names are appealing to cold sufferers, they do not greatly contribute to brand differentiation.

Tàinuò泰诺
The name Tàinuò (泰诺), originally an American drug brand, is based on the English name “Tylenol”. The English name is derived from the chemical compound used in the medicine, N-acetyl-para-aminophenol. This technical form of naming may have proved awkward when translated into Chinese, so the name “Tàinuò” was chosen instead. The Chinese name has a similar pronunciation to the English name but also possesses specific and meaningful connotations in the Chinese language.
The upper part of the character tài (泰) is a fusion of the characters大 (dà), meaning large, and 廾(gǒng), a pictographic character representing two hands reaching up to the sky. The lower part is 水(shuǐ), or water. The whole character tài(泰) means calm, composed, peaceful, and safe in Chinese. It can be seen in the idiom Tàiránzìru (泰然自若), which means to keep one’s countenance, and guótài-mín’ān (国泰民安), indicating that a nation is prosperous and peaceful. Tài also means powerful, as in the name of the famous mountain “Tàishān”. Overall, this character simultaneously evokes feelings of peacefulness and power.

诺(nuò) is comprised of the characters 讠(言 yán) meaning words, and 若(ruò), which indicates pronunciation. Nuò means a promise, or to keep one’s word. In ancient times, nuò was used when government ministers signed a file to grant permission. When these characters are put together, Tàinuò reflects Tylenol’s promise to help people peacefully recover from their cold or flu with a powerful remedy. This Chinese name should appeal to consumers afflicted by cold symptoms.

Kuàikè 快克
Kuàikè (快克) is another popular cold medicine in China. The character kuài (快) has several meanings including fast, sharp, and happy. For instance, kuàisù (快速) means to do things quickly and efficiently. Kuàidāozhǎnluànmá (快刀斩乱麻) is a metaphor for the ability to solve complicated problems, and the word kuàilè (快乐) expresses the feelings of happiness and cheerfulness. Kè (克) here means “to overcome”. It is often used when describing someone getting through a difficulty or obstacle. When these two characters are used together they are easy for Chinese consumers to pronounce and remember. The name emphasizes overcoming difficulties quickly in order to feel happy, a message that will be welcomed by those suffering from symptoms of the common cold.

Kāngbìdé康必得
Chinese people are attracted by words and phrases that could bring them good luck. The name Kāngbìdé(康必得) is a phrase wishing people good health and safety. Similar to sayings like Gōngxífācái (恭喜发财), meaning “wish you to be as wealthy as you want”, or Wànshìrúyì（万事如意）meaning “wish you everything well”, Kāngbìdé also delivers a pleasant greeting to cold sufferers. Here, kāng(康)means health, bì(必) indicates “definitely will happen”, and dé(得) is to obtain or gain. The name “Kāngbìdé” calls on traditional Chinese culture by creating a lucky phrase or wish related to good health and safety. This could be part of the reason the brand has been popular among domestic brands for more than ten years.

Discussion
From the above analysis we can see that Chinese cold medicine brand names call on attributes of health, happiness, and the power and speed of recovery. Interestingly, none of the medicine names indicate that they are for the common cold. The Chinese names are also different from English cold medicine brands which often use components from chemical ingredients without associated meanings behind them.

It also becomes apparent that since the Chinese cold medicines have very similar meanings, the brands themselves may not be differentiated by consumers. For a new or existing brand developing a Chinese name, this could be an opportunity to take a unique naming approach and stand out in the marketplace.

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About the Author:
Vladimir Djurovic is the founder and Managing Director of Labbrand, a Shanghai based innovative brand agency specialized in brand research, strategic and creative services. Labbrand website at: http://labbrand.com/ is also the portal to Labbrand branding blog: http://labbrand.com/english/news_and_articles.php/ and reviews of branding related hot topics, with a special focus on China.
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When trading stocks there is a saying that goes like this “A Picture is worth 1,000 words.” in this article we will identify positive and negative trends when trading penny stocks. Using technical analysis helps you get an idea what traders and investors are thinking about in any particular stock. All you have to do is pull up a monthly weekly or daily chart and you can get a quick idea if you have a positive or negative trend.

TheStockWizards.net uses some very basic technical analysis 101 to help you understand how simple it is to identify a trend. So if you’re new to trading to technical analysis this will give you a great education and a good start.t

When trading penny stocks, or any kind of market in general, the goal is to have your money work for you as fast as possible without being considered dead money. Using some of the basic principles in this exercise can help you build up your trading and investing accounts very rapidly if you time your trades and investments wisely with precise timing.

Most chart technicians (traders) that use technical analysis identify trends with trend lines. Trend lines are a very basic form of technical analysis but a very powerful technical tool.

How to Draw Trend Lines

A valid trend line is comprised of two or more points on a price chart connected by a straight line. The origination point of the trend line is not necessarily the high or low point of the price move. A proper trend line starts from when the actual move begins. The two points on the trend line should be between two pivots. These swing points should have enough price movement to construct a trend line capable of containing the trend. The last component of a trend line is the third point, which is contained by the trend line constructed by the first two points. Trend lines are like every other indicator in that it may not work as intended for every security. So, if you find that the price continually breaks the trend line, do not force it on the chart. Use some other indicator to gauge the direction and trend of the security.

You can see on the chart that the Dow industrial average made a top in the beginning of October 2007. Then it attempted to rally back in early 2008 only to make a lower top in May of 2008. This is where the trend was established. You can see were we drew our trend lines. To establish a current trend all you have to do is connect the tops, Lower highs and lower lows just like it states on the chart.

To view more charts concerning this article please click here:

Published By blogerzoom

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About the Author:
Dana Salvo has personally traded Penny Stocks for over 15yrs. I have developed trading techniques that consistently make me money. My techniques & strategies are simple but very powerful.  Traders and investors tell me all the time that “you cannot apply technical analysis to Penny Stocks.” My trading techniques have been proving people wrong for over 15 years.
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LOUISVILLE, KENTUCKY…

In today’s economy, businesses face many challenges. Yet according to business coaching franchise Winfree Business Growth Advisors, the real challenges a business faces are there in good and bad economies. Winfree Business Growth Advisors refers to those as “The Seven Major Killers of a Business”.

“There’s no question our economic times play a role in whether businesses succeed or fail. More often than not, a bad economy exposes a business’s flaws,” said Dr. Keith Winfree, founder of Winfree Business Growth Advisors. “Ninety-five percent of the businesses that fail will fail because of one of the Seven Major Killers of a Business—and a bad economy will only hasten that result.”

The Seven Major Killers include:

· Marketing and Sales
· Recruiting and hiring of the right people for the right job anywhere in a company
· Coaching and mentoring of key people anywhere in a company
· Cash, gross margin, and net profit
· Business valuation, exit strategies, succession planning and business transition as Business Brokers.
· Innovation through quality improvement and other industrial engineering processes (Baldrige National Quality Program)
· Leadership/Legal/Risk Management/Wealth Management

While any one of the “killers” can put a small business under, Winfree cites recruiting and hiring of the right people and coaching and mentoring as the two critical ingredients.

“Hiring the wrong sales people is a common area where business owners go awry, usually because they haven’t clearly defined what they’re looking for in a sales person and then fail to mentor and manage them once hired,” said Winfree. “The end result of hiring the wrong sales person can cost a company as much as $250,000 in lost sales and damage to the company’s reputation. Two or three bad hires can literally kill a business.”

Located across the United States, Winfree Business Growth Advisors coaching franchises help sales professionals and small business owners maximize growth potential and take their respective businesses to a higher level through cutting-edge sales coaching, business coaching, sales training and seminars. Unlike other business coaching franchises, Winfree Business Growth Advisors coaching franchises guarantee results.

In addition to coaching small business owners, Dr. Winfree speaks to many business organizations. Those interested in having Dr. Winfree for speaking engagement can call 800-616-9260. To purchase a copy of Winfree Rules of Surviving the Sales, Marketing and Business World, an e-book which sells for $9.95, visit Winfree Business Growth Advisors Web site at www.winfree.org.

About Winfree Business Growth Advisors

Located across the United States, Winfree Business Growth Advisors coaching franchises help sales professionals and small business owners maximize growth potential and take their respective businesses to a higher level through cutting-edge sales coaching, business coaching, sales training, and seminars featuring Winfree’s signature Black Belt System™–a Five Phases and 12 elements covering everything from initial marketing efforts to customer retention.

Winfree Business Growth Advisors currently runs coaching franchises in California (San Francisco and Los Angeles), Illinois, Kentucky (Louisville), Massachusetts (Boston), New York (Manhattan), Texas (Dallas-Fort Worth) and Virginia (Hampton Roads) as well as in Canada (Winnipeg, Manitoba).

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About the Author:
For more information on Winfree’s programs or franchise opportunities and available an Area Development territories, please go to www.winfree.org or contact Dr. Keith Winfree at (800) 616-9260.
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